The way your company presents itself to others plays a vital role in its overall success. Memorable branding is always crucial. Even if you have a great product, it may get lost in the shuffle if potential customers don’t remember your name. Graphic design is perhaps the best way to help unify your brand and create effective marketing.
However, graphic designers seem to be a dime a dozen. It’s also important to note that there are also plenty of skilled designers ready to go to work for you. Here’s 8 Tips to help you find the best graphic design services and weed the top graphic designers out from the crowd.
1. A PORTFOLIO IS WORTH A THOUSAND WORDS
Anyone can claim they possess superior graphic design skills, but you shouldn’t just trust them by their word. Instead, ask to see their portfolio. Not only does it demonstrate some of their capabilities, but it also shows a bit the designer’s style and creativity. By only reviewing it, you should have a better understanding of their skills, experience, and professionalism.
While evaluating their portfolio, don’t be shy. Ask questions to learn about their creative process. How do they draw inspiration? What are some of their problem-solving techniques? Their answers will give you a glimpse into how their services can benefit your company.
2. UNDERSTAND THE DIFFERENT DESIGN NICHES
Not all graphic designers are equal. Remember, you wouldn’t go to a mechanic for medical advice. The same analogy is right for creatives. Ask a graphics designer about their areas of expertise. Some may excel in one field of design, such as editing. Others may have extensive copywriting experience. Who you ultimately hire depends on the current needs and desired outcomes of your company.
3. DON’T BEAT AROUND THE BUSH
If you want to get the desired outcome, you need to be forthcoming about your expectations. Although graphic designers have a reputation for being highly creative, they are not mind-readers. Before you hire a designer, make sure you clearly state your goals. Doing so will ensure you find a design service with the ability to surpass your expectations.
4. INQUIRE ABOUT PRICING WHILE LOOKING FOR THE BEST GRAPHIC DESIGN SERVICES
No one likes to talk about money, but you must understand a graphic designer’s pricing. After all, you need to stay within budget. Be sure to ask upfront for an estimate. However, you should never choose a creative based on price alone. Although cheap may be tempting, you may also end up with inferior quality.
Additionally, you need to ask about any hidden fees. Does the designer charge a set fee for an entire project, or do they have an hourly rate? Let’s consider logo pricing, for example. You may spend anywhere from $500 -5,000 for a logo from a designer. However, if you work with a more established agency, that price can jump from $10,000 to $1 million. Knowing how much you will spend beforehand will ensure you can budget enough money to pay for their services.
5. INDUSTRY EXPERIENCE IS HELPFUL
The best candidates may have previous experience within your industry. Although this is not a must, it can be helpful. Working with someone who already understands the needs and desires of your customer base will help you save some money. It may even speed up the process. Your designer may also be able to offer you insight into a new way of thinking that will help you gain the upper edge over your competition.
6. THE BEST GRAPHIC DESIGN SERVICES INCLUDE CUSTOMER UNDERSTANDING
It doesn’t matter how impressive a graphic designer’s skills are if they can’t personally relate to your customers. You need someone who knows how to reach out to your target audience in a way that’s engaging and effective. They should be able to customize designs according to industry trends to help build stronger customer relationships.
Although the designers you hire may not fall within your core demographic, they should be flexible enough to understand what they need. You need a designer than not only understands what your company does but also knows how to connect with your target audience.
7. TIME MANAGEMENT
As a business owner, you have strict deadlines to meet. You must work with clients who also know how to manage their time, and your graphic designer is no exception. This specific trait will ensure you have the materials you need in time for your next marketing campaign. You can read reviews or ask previous clients to make sure your potential designer will adhere to a schedule.
8. TRUST YOUR INTERVIEW INTUITION
Of course, you should never hire a graphic design service without first interviewing them. An interview gives you the chance to ask burning questions and to get a feel for their abilities. You’ll also be able to determine whether or not they are a good match. Always trust your intuitions—the best graphic designer will fit like the missing piece to your brand’s puzzle.
Images seen in this blog post are made with Illusion- Instagram Posts and Stories Collection
Designer/ Illustrator. Creating graphic resources for designers who love to follow current trends and experiment with different design styles