Swan Logos- Contemporary Elegance in Your Visual Identity
Swan Symbolism – Embodiment of Purity and Grace
If you are considering using “Swan” as Your company visual identity mark it would be a good thing to know that Swan is very much associated with love, in Greek mythology Swans were sacred to Venus (goddess of love and beauty). Swans are very strongly represented in mythology, even in Norse mythology there are two Swans that drink from the sacred Well of Urd in the realm of Asgard, home of the gods.
Besides association with love, which is obvious, they are also associated with music, poetry and transformation (The legend goes..the king of the Sidhe transforms himself and the most beautiful woman in Ireland, Etain, into swans to escape from the king of Ireland and Ireland’s armies.)
Symbolism of water
Swans are waterfowl, closely connected with water, and water carries it`s own associations like Fluidity, Intuition, Dreaming, Emotions and Creativity.
To conclude, these are some main symbolic characteristics of Swans:
What type of companies should use “Swan” as a logo mark?
Given that we covered the symbolism associations with Swans, the companies that are best suited for this type of visual identity are:
Beauty industry (feminine products, jewelry, perfumes, body care etc.)
Industry involved in classical music or poetry
Fashion industry ( elegant classic clothing lines)
Creative industries (designers, hand crafted arts etc.)
Below are Featured stock vector “Swan logos” on business card mockups and they are all available for purchase here on PolarVectors.com, I designed them in modern geometrical “low polygon” style, it is a combination of contemporary design and sophisticated elegance: