Owl symbolism in visual identity branding
Owls – Creatures of many trades
Lately Owls had become a popular choice for corporate visual identity branding, many companies have chosen an “Owl” for their logo mark. Why?
It seems that Owls have some very attractive characteristics, some of them are very well known to us, like wisdom and knowledge, but there is more to be found in Owl creatures. In there lies the reason why many businesses pick them as their visual identity mark.
Guardian and Protector
The most striking feature of Owl is it`s vision. The owl can see objects in 3 dimensions (height, width, and depth), most Owls are active at night and therefore they have an extraordinary night vision. Also, Owls are excellent hunters, they hear extremely well, while remaining silent themselves. In some cultures owls are considered to be guardians of the after-life, while native American tribes honored them as protectors against harm.
In conclusion, Owl logo mark would be a very good choice for companies that are in Guard and Security businesses.
Wisdom and Intelligence
Well, we all knew that Owls have always been associated with wisdom and knowledge, but even though we are used to see them in intellectual education they are also associated with spiritual wisdom. In Greek Mythology Athena, Athens’ patron goddess and the goddess of wisdom, had the Owl as a symbol. According to myth, an owl sat on Athena’s blind side, so that she could see the whole truth.
It is no surprise for companies that offer educational services (for children and adults) to use Owl for their branding, but they are also a very good fit for law firms, counsels and justice ministry.
As nocturnal creatures, Owls are looked upon as mysterious and intuitive, often associated with magic, which makes them a great fit for entertainment industries.